{"id":6792,"date":"2023-01-28T12:24:44","date_gmt":"2023-01-28T09:24:44","guid":{"rendered":"https:\/\/www.hostixo.com\/blog\/?p=6792"},"modified":"2023-01-28T12:24:44","modified_gmt":"2023-01-28T09:24:44","slug":"black-hat-seo-nedir-neden-zararlidir","status":"publish","type":"post","link":"https:\/\/www.hostixo.com\/blog\/black-hat-seo-nedir-neden-zararlidir\/","title":{"rendered":"Black Hat SEO Nedir? Neden Zararl\u0131d\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler \u2714<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostixo.com\/blog\/black-hat-seo-nedir-neden-zararlidir\/#White_Hat_SEO_Nedir_Ne_Ise_Yarar\" >White Hat SEO Nedir? Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostixo.com\/blog\/black-hat-seo-nedir-neden-zararlidir\/#Black_Hat_SEO_Nedir_Ne_Ise_Yarar\" >Black Hat SEO Nedir? Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostixo.com\/blog\/black-hat-seo-nedir-neden-zararlidir\/#Black_Hat_SEOnun_Zararlari_Nelerdir\" >Black Hat SEO\u2019nun Zararlar\u0131 Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostixo.com\/blog\/black-hat-seo-nedir-neden-zararlidir\/#Black_Hat_SEO_Teknikleri_Neler\" >Black Hat SEO Teknikleri Neler?<\/a><\/li><\/ul><\/nav><\/div>\n<p>SEO, <a href=\"https:\/\/www.hostixo.com\/hosting\/hazir-site\/\" data-internallinksmanager029f6b8e52c=\"11\" title=\"haz\u0131r site\">site<\/a>ler i\u00e7in faydal\u0131 olsa da baz\u0131 teknikler olduk\u00e7a zararl\u0131 olabiliyor. <strong>Black hat SEO nedir<\/strong> konusunu \u00f6\u011frendi\u011finizde ne demek istedi\u011fimizi anlayacaks\u0131n\u0131z.<\/p>\n<p>Yeni site a\u00e7mak ve <a href=\"https:\/\/www.hostixo.com\/blog\/sosyal-medyanin-olumlu-ve-olumsuz-yonleri\/\">i\u00e7erikler payla\u015fmak<\/a> size b\u00fcy\u00fck kazan\u00e7lar getirebilir. \u0130yi bir kazan\u00e7 i\u00e7in ne kadar fazla ziyaret\u00e7iye ula\u015f\u0131rsan\u0131z o kadar iyi. Y\u00fcksek ziyaret\u00e7i say\u0131lar\u0131na ula\u015fmak i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 yapman\u0131z \u015fart. D\u00fczenli SEO \u00e7al\u0131\u015fmas\u0131 yaparak sitenin arama motoru s\u0131ralamas\u0131n\u0131 y\u00fckseltebilirsiniz.<\/p>\n<p>Ancak, SEO optimizasyonu yaparken fazlas\u0131yla dikkatli olmak gerekli. \u00c7\u00fcnk\u00fc white hat SEO\u2019nun aksine baz\u0131 zararl\u0131 SEO teknikleri mevcut. Zararl\u0131 SEO tekniklerine basit\u00e7e black hat SEO deniyor. Bu teknikleri uygulamak sitenize \u00f6nemli anlamda zarar verebiliyor. Bu y\u00fczden, yaz\u0131m\u0131za g\u00f6z atarak bu konuyu daha iyi kavraman\u0131z\u0131 tavsiye ediyoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"White_Hat_SEO_Nedir_Ne_Ise_Yarar\"><\/span><strong>White Hat SEO Nedir? Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6793 lazyload\" data-src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-white-hat-seo-nedir.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-white-hat-seo-nedir\" width=\"640\" height=\"214\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/214;\"><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-6793\" src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-white-hat-seo-nedir.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-white-hat-seo-nedir\" width=\"640\" height=\"214\" title=\"\"><\/noscript><\/p>\n<p>SEO, sitenin arama motorunda y\u00fckselmesini sa\u011flayan \u00e7al\u0131\u015fmalara verilen genel bir isimdir. <strong>Black hat SEO nedir<\/strong> konusundan \u00f6nce biraz White hat SEO konusundan bahsedelim. Sitenin daha fazla ziyaret\u00e7iye ula\u015fmas\u0131 i\u00e7in arama motorunda \u00fcst s\u0131ralara y\u00fckselmesi gerekir.<\/p>\n<p>\u0130\u015fte bunun i\u00e7in baz\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131lmas\u0131 gerekir. Kurallar dahilinde, herhangi bir hile uygulanmadan yap\u0131lan t\u00fcm \u00e7al\u0131\u015fmalar white hat SEO kapsam\u0131nda yer al\u0131r. Yani bu \u00e7al\u0131\u015fmalar site i\u00e7in olduk\u00e7a faydal\u0131d\u0131r ve kural d\u0131\u015f\u0131 olmad\u0131\u011f\u0131ndan dolay\u0131 herhangi bir ceza uygulanmaz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Black_Hat_SEO_Nedir_Ne_Ise_Yarar\"><\/span><strong>Black Hat SEO Nedir? Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6794 lazyload\" data-src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-black-hat-seo-zararlari.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-black-hat-seo-zararlari\" width=\"512\" height=\"512\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/512;\"><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-6794\" src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-black-hat-seo-zararlari.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-ne-ise-yarar-black-hat-seo-zararlari\" width=\"512\" height=\"512\" title=\"\"><\/noscript><\/p>\n<p>SEO\u2019nun siteler i\u00e7in fazlas\u0131yla \u00f6nemli oldu\u011funu tekrar hat\u0131rlatal\u0131m. SEO \u00e7al\u0131\u015fmas\u0131yla sitenin s\u0131ralamas\u0131n\u0131 y\u00fckseltebilirsiniz. Ancak, \u00e7al\u0131\u015fmalara ge\u00e7meden \u00f6nce black hat SEO nedir konusunda bilgi sahibi olman\u0131z \u015fart.<\/p>\n<p>Arama motorunu y\u00fckseltmek i\u00e7in uygulanan hileli tekniklere black hat SEO denir. Yani bunu etik olmayan SEO \u00e7al\u0131\u015fmalar\u0131 olarak da tan\u0131mlayabiliriz. Normal \u015fartlarda belirli kurallar dahilinde yap\u0131lan SEO \u00e7al\u0131\u015fmas\u0131 arama motoru taraf\u0131ndan daha \u00e7ok sevilir. Ancak, arama motorlar\u0131 tamamen kusursuz olmad\u0131\u011f\u0131 i\u00e7in baz\u0131 \u015feyleri g\u00f6zden ka\u00e7\u0131rabilir.<\/p>\n<p>Black hat SEO yapan ki\u015filer, arama motoru a\u00e7\u0131klar\u0131n\u0131 tespit ederek hileli teknikler uygular. Bu hileli tekniklerle sitelerini arama motoru s\u0131ralamas\u0131nda \u00fcst s\u0131ralara yerle\u015ftirebilirler. Ancak, bu tekni\u011fin \u00f6zellikle uzun vadede site i\u00e7in b\u00fcy\u00fck zararlar\u0131 vard\u0131r.<\/p>\n<h3><strong>Black Hat SEO Neden Zararl\u0131d\u0131r?<\/strong><\/h3>\n<p>Black hat SEO teknikleri, arama motorundaki a\u00e7\u0131klar\u0131 yakalayarak s\u0131ralamada hileli bir \u015fekilde y\u00fckselmenizi sa\u011flar. Bu teknikler, ilk ba\u015fta olduk\u00e7a yararl\u0131 olsa da uzun vadede sitenin s\u0131ralamas\u0131n\u0131 olumsuz etkileyebilir. Arama motoru algoritmas\u0131 hileli teknikleri tespit etti\u011finde sitenin s\u0131ralamas\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde olumsuz etkilenecektir. Bunun sonucunda da b\u00fcy\u00fck ziyaret\u00e7i kay\u0131plar\u0131 ka\u00e7\u0131n\u0131lmaz olacakt\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Black_Hat_SEOnun_Zararlari_Nelerdir\"><\/span><strong>Black Hat SEO\u2019nun Zararlar\u0131 Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6795 lazyload\" data-src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-black-hat-seo-teknikleri-ve-zararlari.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-black-hat-seo-teknikleri-ve-zararlari\" width=\"640\" height=\"564\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/564;\"><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-6795\" src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2023\/01\/hostixo-blog-black-hat-seo-nedir-black-hat-seo-teknikleri-ve-zararlari.jpg\" alt=\"hostixo-blog-black-hat-seo-nedir-black-hat-seo-teknikleri-ve-zararlari\" width=\"640\" height=\"564\" title=\"\"><\/noscript><\/p>\n<p>Black hat SEO nedir konusunun ard\u0131ndan \u015fimdi de zararlar\u0131ndan bahsedelim. Bu hileli tekniklerin site i\u00e7in b\u00fcy\u00fck zararlar\u0131 mevcut. Bunlardan birka\u00e7\u0131n\u0131 sizlere a\u00e7\u0131klamak istiyoruz.<\/p>\n<h3><strong>Organik Trafik Tamamen Yok Olabilir<\/strong><\/h3>\n<p>Black hat SEO \u00e7al\u0131\u015fmas\u0131 yapmak, siteyi ilk ba\u015fta bekledi\u011finizden \u00e7ok daha \u00fcst s\u0131ralara ta\u015f\u0131yabilir. Ancak, arama motorunda yap\u0131lan g\u00fcncellemeler sonucunda sitenizde hileli teknikler uyguland\u0131\u011f\u0131 tespit edilebilir. Bunun sonucunda sitenin s\u0131ralamas\u0131 olumsuz etkilenir ve organik trafi\u011fi tamamen yok olabilir.<\/p>\n<h3><strong>Sitenin Kalitesi D\u00fc\u015febilir<\/strong><\/h3>\n<p>Black hat SEO teknikleri, genellikle kaliteli olmayan tekniklerdir. Bu teknikleri uygulamak sitenin i\u00e7eri\u011finde b\u00fcy\u00fck bir kalite d\u00fc\u015f\u00fc\u015f\u00fcne neden olacakt\u0131r. Bu da yine b\u00fcy\u00fck ziyaret\u00e7i kay\u0131plar\u0131na neden olabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Black_Hat_SEO_Teknikleri_Neler\"><\/span><strong>Black Hat SEO Teknikleri Neler?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black hat SEO nedir, neden zararl\u0131d\u0131r gibi konular\u0131n ard\u0131ndan birazda hileli SEO tekniklerinden bahsetmek istiyoruz. Sizlere bahsedece\u011fimiz teknikler sadece birer \u00f6rnektir. Bu t\u00fcr teknikleri uygulamak site i\u00e7in fazlas\u0131yla zararl\u0131d\u0131r. Bu y\u00fczden, a\u015fa\u011f\u0131daki tekniklerden kesinlikle uzak durman\u0131z\u0131 tavsiye ediyoruz.<\/p>\n<h3><strong>Fazla Anahtar Kelime Kullan\u0131m\u0131<\/strong><\/h3>\n<p>Bir makale haz\u0131rlarken <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEO uyumlu<\/a> olmas\u0131 i\u00e7in i\u00e7erisinde baz\u0131 anahtar kelimeler kullan\u0131r\u0131z. Ancak, anahtar kelimelerin say\u0131s\u0131n\u0131 i\u00e7eri\u011fin kelime say\u0131s\u0131na g\u00f6re ayarlamam\u0131z ve d\u00fczg\u00fcn bir \u015fekilde kullanmam\u0131z gerekir. Black hat SEO yapan ki\u015filer bir i\u00e7erikte normalden \u00e7ok daha fazla anahtar kelime kullanmay\u0131 deneyebilirler. \u00d6rne\u011fin, ayn\u0131 terimleri tekrar tekrar kullanarak s\u0131ralama almay\u0131 deneyebilirler. Bu hileli teknik i\u00e7eri\u011fin kalitesini \u00f6nemli anlamda d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h3><strong>Kopya Makale<\/strong><\/h3>\n<p>\u00d6zg\u00fcn makale haz\u0131rlamak siteler i\u00e7in \u00e7ok \u00f6nemlidir. Ancak, baz\u0131 ki\u015filer benzer bir\u00e7ok makaleden baz\u0131 k\u0131s\u0131mlar\u0131 kopyalayarak yeni bir i\u00e7erik olu\u015fturmaya \u00e7al\u0131\u015f\u0131rlar. Yani bunu basit\u00e7e kopya i\u00e7erik olarak da tan\u0131mlayabiliriz. Makalenin kopya oldu\u011fu anla\u015f\u0131lmamas\u0131 i\u00e7in tek bir yerden kopyalama yapmazlar. Arama motoru bunu tespit etti\u011finde site yine bir\u00e7ok y\u00f6nden olumsuz etkilenecektir.<\/p>\n<h3><strong>Sahte Backlink<\/strong><\/h3>\n<p>Sahte link kullan\u0131m\u0131 black hat SEO teknikleri aras\u0131nda yer al\u0131r. Link kullan\u0131m\u0131n\u0131n SEO a\u00e7\u0131s\u0131ndan \u00f6nemi b\u00fcy\u00fckt\u00fcr. Ancak, baz\u0131 ki\u015filer backlinkleri suistimal etmeyi deneyebilirler. \u00d6rne\u011fin, bedava bir hizmet sunduklar\u0131n\u0131 s\u00f6yleyen bir link haz\u0131rlayarak kullan\u0131c\u0131lar\u0131n bu linke t\u0131klamalar\u0131n\u0131 sa\u011flayabilirler.<\/p>\n<p>Ayr\u0131ca, farkl\u0131 bir sitenin footer b\u00f6l\u00fcm\u00fcne kendi sitelerinin linkini eklemeyi deneyebilirler. Bu t\u00fcr backlink kullan\u0131mlar\u0131, etik d\u0131\u015f\u0131 oldu\u011fu i\u00e7in black hat SEO teknikleri aras\u0131na girer. Bu t\u00fcr teknikler tespit edildi\u011finde spam olarak de\u011ferlendirilebilir. Bunun sonucunda da siteniz \u00f6nemli cezalarla kar\u015f\u0131la\u015fabilir.<\/p>\n<p>\u0130\u00e7eri\u011fimizde site i\u00e7in olduk\u00e7a tehlikeli olan bir hileli SEO tekni\u011finden bahsetmeye \u00e7al\u0131\u015ft\u0131k. <strong>Black hat SEO nedir, teknikleri nelerdir<\/strong> gibi konulardan bahsetmemizin temel sebebi, bu y\u00f6ntemlerden kesinlikle ka\u00e7\u0131nman\u0131zd\u0131r. Bu hileli teknikleri uygulamak sitenize \u00e7ok b\u00fcy\u00fck zararlar verebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, siteler i\u00e7in faydal\u0131 olsa da baz\u0131 teknikler olduk\u00e7a zararl\u0131 olabiliyor. Black hat SEO nedir konusunu \u00f6\u011frendi\u011finizde ne demek istedi\u011fimizi anlayacaks\u0131n\u0131z. Yeni site a\u00e7mak ve i\u00e7erikler payla\u015fmak size b\u00fcy\u00fck kazan\u00e7lar getirebilir. \u0130yi bir kazan\u00e7 i\u00e7in ne kadar fazla ziyaret\u00e7iye ula\u015f\u0131rsan\u0131z o kadar iyi. Y\u00fcksek ziyaret\u00e7i say\u0131lar\u0131na ula\u015fmak i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 yapman\u0131z \u015fart. D\u00fczenli SEO \u00e7al\u0131\u015fmas\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[165],"tags":[],"class_list":["post-6792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/6792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/comments?post=6792"}],"version-history":[{"count":0,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/6792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media\/6794"}],"wp:attachment":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media?parent=6792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/categories?post=6792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/tags?post=6792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}