{"id":4038,"date":"2021-09-18T14:06:52","date_gmt":"2021-09-18T11:06:52","guid":{"rendered":"https:\/\/www.hostixo.com\/blog\/?p=4038"},"modified":"2021-09-19T14:56:02","modified_gmt":"2021-09-19T11:56:02","slug":"facebook-reklam-kutuphanesi-nedir","status":"publish","type":"post","link":"https:\/\/www.hostixo.com\/blog\/facebook-reklam-kutuphanesi-nedir\/","title":{"rendered":"Facebook Reklam K\u00fct\u00fcphanesi Nedir?"},"content":{"rendered":"

Facebook Reklam K\u00fct\u00fcphanesi<\/strong>, Facebook ve Instagram’da yay\u0131nlanan t\u00fcm reklamlar\u0131n kapsaml\u0131, aranabilir bir koleksiyonunu sunarak reklam \u015feffafl\u0131\u011f\u0131 sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n

Ayn\u0131 \u00fcr\u00fcn ve hizmeti verdi\u011finiz rakiplerinizin reklam\u0131n\u0131 yapma \u015feklini, \u00fcr\u00fcnlerini ve hizmetlerini nas\u0131l konumland\u0131rd\u0131\u011f\u0131n\u0131 ve nas\u0131l hedefledi\u011fini anlayabilece\u011finiz de\u011ferli bilgiler vard\u0131r.<\/p>\n

Halihaz\u0131rda kendi Facebook veya Instagram reklamlar\u0131n\u0131z\u0131 yay\u0131nl\u0131yorsan\u0131z veya bunu yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, rekabet etti\u011finiz markalar\u0131n hangi reklamlar\u0131 yay\u0131nlad\u0131\u011f\u0131n\u0131, nerede yay\u0131nlad\u0131klar\u0131n\u0131 ve hangi hedeflemeyi belirlemek i\u00e7in Facebook Reklam Kitapl\u0131\u011f\u0131’n\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 takip edebilirsiniz.<\/p>\n

Facebook Reklam Kitapl\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n

\"Facebook

Facebook Reklam K\u00fct\u00fcphanesi<\/strong> kullan\u0131ma sunulmadan \u00f6nce, reklamlara eri\u015fim tamamen farkl\u0131 bir yap\u0131da ilerliyordu. \u00d6zellik sadece Facebook kullan\u0131c\u0131lar\u0131na a\u00e7\u0131kt\u0131. Hangi reklam markalar\u0131n\u0131n yay\u0131nland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in sayfalar\u0131n\u0131 ziyaret etmeniz ve Sayfa \u015eeffafl\u0131\u011f\u0131na gitmeniz gerekiyordu.<\/p>\n

Bu \u00f6zellik, kullan\u0131c\u0131lara bir dizi bilgi sundu. Bir sayfan\u0131n ne zaman olu\u015fturuldu\u011funu, sayfa ad\u0131n\u0131n de\u011fi\u015ftirilip de\u011fi\u015ftirilmedi\u011fini ve de\u011fi\u015fikli\u011fin ne zaman ger\u00e7ekle\u015fti\u011fini ve g\u00f6r\u00fcnt\u00fclemekte oldu\u011funuz sayfaya ka\u00e7 sayfan\u0131n daha ba\u011flant\u0131l\u0131 oldu\u011funu g\u00f6steren bir \u00f6zet g\u00f6rebilirsiniz.<\/p>\n

Facebook Reklam K\u00fct\u00fcphanesi Reklam Stratejisi \u0130\u00e7in Neden \u00d6nemli?<\/h2>\n

Facebook Reklam K\u00fct\u00fcphanesi<\/strong> \u015feffafl\u0131k ad\u0131na olu\u015fturuldu. Sosyal medya ve internet devlerinin do\u011fu\u015funa ve b\u00fcy\u00fcmesine dikkat eden herkes, \u00fcr\u00fcnleri pazara getirirken y\u00fcr\u00fcd\u00fckleri ince \u00e7izginin fark\u0131ndad\u0131r. Kar\u015f\u0131la\u015ft\u0131klar\u0131 belirli bir zorluk, ki\u015fisel verilerin kullan\u0131m\u0131d\u0131r. Bu \u00e7ok tart\u0131\u015fmal\u0131 bir konu ve genellikle kesin cevaplar bulmak zor.<\/p>\n

Son y\u0131llarda, markalar\u0131n ne kadar kullan\u0131c\u0131 verisine eri\u015fti\u011fi ve bunlar\u0131 nas\u0131l kulland\u0131klar\u0131 hakk\u0131nda daha fazla haber ortaya \u00e7\u0131kt\u0131k\u00e7a, insanlar ve h\u00fck\u00fcmetler bir tav\u0131r ald\u0131. Her ikisi de teraziyi dengelemek i\u00e7in sert bir \u015fekilde geri itiyor.<\/p>\n

Facebook ve Instagram’da yay\u0131nlanan t\u00fcm reklamlara \u00fccretsiz eri\u015fim sa\u011flamak, herkese hangi markalar\u0131n pe\u015finde oldu\u011funu belirleme f\u0131rsat\u0131 verir. Ayr\u0131ca hangi sosyal konu, se\u00e7im ve siyasi reklamlar\u0131n yay\u0131nland\u0131\u011f\u0131n\u0131 da g\u00f6rebilirsiniz.<\/p>\n

Facebook Reklam K\u00fct\u00fcphanesi Nas\u0131l Kullan\u0131l\u0131r?<\/h2>\n

\"Facebook

Reklam k\u00fct\u00fcphanesini kullanmak san\u0131ld\u0131\u011f\u0131ndan daha basittir. Facebook<\/strong>, hi\u00e7 i\u015fletme hesab\u0131 \u00e7al\u0131\u015ft\u0131rmam\u0131\u015f veya Facebook kullanmam\u0131\u015f olsalar bile herkesin reklam bilgilerine eri\u015febilmesi i\u00e7in elinden gelenin en iyisini sunmu\u015ftur.<\/p>\n

Facebook Reklam K\u00fct\u00fcphanesi\u2019ni<\/strong> kullanmak i\u00e7in:<\/p>\n

Taray\u0131c\u0131n\u0131z\u0131n adres \u00e7ubu\u011funa facebook.com\/ads\/library yaz\u0131n. Sayfay\u0131 y\u00fckledikten sonra normal bir arama motoru<\/a> gibi g\u00f6r\u00fcnecektir. Devam etmeden \u00f6nce ekran\u0131n\u0131z\u0131n sa\u011f \u00fcst k\u00f6\u015fesinde bulundu\u011funuz \u00fclkeyi se\u00e7in.<\/p>\n

Bir reklama bakmadan \u00f6nce bir kategori se\u00e7meniz gerekir. Facebook<\/strong>, konu, se\u00e7im ve siyasi reklamlar\u0131 di\u011fer t\u00fcm reklamlardan ay\u0131rm\u0131\u015ft\u0131r. Bu nedenle, ticari bir reklam ar\u0131yorsan\u0131z, \u201cT\u00fcm Reklamlar<\/strong>\u201d\u0131 se\u00e7in.<\/p>\n

Arad\u0131\u011f\u0131n\u0131z reklam\u0131 bulmak i\u00e7in, onu yay\u0131nlayan markan\u0131n\/\u015firketin ad\u0131n\u0131 yaz\u0131n. Bu, ilgili anahtar kelimeyi i\u00e7eren t\u00fcm sayfalar\u0131 a\u00e7acakt\u0131r.<\/p>\n

Bir sayfa se\u00e7ip t\u00fcm reklamlar\u0131n\u0131 a\u00e7t\u0131ktan sonra, daha fazla bilgi g\u00f6rmek i\u00e7in reklamlar\u0131n alt\u0131ndaki ‘Reklam Ayr\u0131nt\u0131lar\u0131n\u0131 G\u00f6r<\/strong>‘\u00fc t\u0131klayabilirsiniz. Bu, reklam\u0131n ba\u015flang\u0131\u00e7 \u200b\u200btarihini, reklam\u0131n bulundu\u011fu platformlar\u0131 (Facebook, Instagram) ve reklam\u0131n birden fazla s\u00fcr\u00fcm\u00fcn\u00fcn yay\u0131nlan\u0131p yay\u0131nlanmad\u0131\u011f\u0131n\u0131 i\u00e7erir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook Reklam K\u00fct\u00fcphanesi, Facebook ve Instagram’da yay\u0131nlanan t\u00fcm reklamlar\u0131n kapsaml\u0131, aranabilir bir koleksiyonunu sunarak reklam \u015feffafl\u0131\u011f\u0131 sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r. Ayn\u0131 \u00fcr\u00fcn ve hizmeti verdi\u011finiz rakiplerinizin reklam\u0131n\u0131 yapma \u015feklini, \u00fcr\u00fcnlerini ve hizmetlerini nas\u0131l konumland\u0131rd\u0131\u011f\u0131n\u0131 ve nas\u0131l hedefledi\u011fini anlayabilece\u011finiz de\u011ferli bilgiler vard\u0131r. Halihaz\u0131rda kendi Facebook veya Instagram reklamlar\u0131n\u0131z\u0131 yay\u0131nl\u0131yorsan\u0131z veya bunu yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, rekabet etti\u011finiz markalar\u0131n hangi reklamlar\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":4040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1,165],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-seo"],"_links":{"self":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/4038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/comments?post=4038"}],"version-history":[{"count":0,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/4038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media\/4040"}],"wp:attachment":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media?parent=4038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/categories?post=4038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/tags?post=4038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}