{"id":3416,"date":"2021-03-25T11:44:34","date_gmt":"2021-03-25T08:44:34","guid":{"rendered":"https:\/\/blog.hostixo.com\/?p=3416"},"modified":"2023-01-22T20:15:39","modified_gmt":"2023-01-22T17:15:39","slug":"seo-terimleri-nelerdir","status":"publish","type":"post","link":"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/","title":{"rendered":"SEO Terimleri Nelerdir ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler \u2714<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Arama_Motoru\" >Arama Motoru<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#SERP\" >SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Site_Ici_SEO_On-Page_SEO\" >Site \u0130\u00e7i SEO (On-Page SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Site_Disi_SEO_Off-Page_SEO\" >Site D\u0131\u015f\u0131 SEO (Off-Page SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Backlink\" >Backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Broken_Link\" >Broken Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#PageRank_PR\" >PageRank (PR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Nofollow_Link\" >Nofollow Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Dofollow_Link\" >Dofollow Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Deep_Linking\" >Deep Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Site_Haritasi_Sitemap\" >Site Haritas\u0131 (Sitemap)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Baslik_Etiketi\" >Ba\u015fl\u0131k Etiketi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Meta_Aciklamasi\" >Meta A\u00e7\u0131klamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#IMG_Alt_Etiketi\" >IMG Alt Etiketi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Baglanti_Metni\" >Ba\u011flant\u0131 Metni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#301_Yonlendirmesi\" >301 Y\u00f6nlendirmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Domain\" >Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Hosting\" >Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Domain_Otoritesi\" >Domain Otoritesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Anahtar_Kelime\" >Anahtar Kelime<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Anahtar_Kelime_Yogunlugu\" >Anahtar Kelime Yo\u011funlu\u011fu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Sandbox\" >Sandbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Baglanti_Olusturma\" >Ba\u011flant\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#SPAM_Yigin_Mesaj\" >SPAM (Y\u0131\u011f\u0131n Mesaj):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#AMP\" >AMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Click-Through_Rate\" >Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.hostixo.com\/blog\/seo-terimleri-nelerdir\/#Landing_Page\" >Landing Page<\/a><\/li><\/ul><\/nav><\/div>\n<p>SEO Terimleri, SEO (Arama Motoru Optimizasyonu) \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131z zaman \u00f6\u011frenmeniz gereken ilk terimlerdir. SEO ile ilgili olan terimlerin bir\u00e7o\u011fu \u0130ngilizce oldu\u011fu i\u00e7in terimlerin anla\u015f\u0131lmas\u0131nda zorluk olu\u015fturmaktad\u0131r. SEO ile ilgili temel terimler hakk\u0131nda bilgi sahibi olmak do\u011fru stratejilerin uygulanmas\u0131 i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p>\n<p>Arama Motoru Optimizasyonu yani\u00a0 SEO, <a href=\"https:\/\/www.hostixo.com\/\">web sitelerinin<\/a> arama motorlar\u0131nda \u00e7ok daha iyi performans g\u00f6stermesi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalara verilen isimdir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3423 size-full lazyload\" data-src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2021\/03\/seo.png\" alt=\"seo terimleri\" width=\"651\" height=\"451\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 651px; --smush-placeholder-aspect-ratio: 651\/451;\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-3423 size-full\" src=\"https:\/\/www.hostixo.com\/blog\/wp-content\/uploads\/2021\/03\/seo.png\" alt=\"seo terimleri\" width=\"651\" height=\"451\" title=\"\"><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Arama_Motoru\"><\/span>Arama Motoru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web de bulunan t\u00fcm bilgileri, \u00e7e\u015fitli kodlar yard\u0131m\u0131yla okuyan arama motorlar\u0131 bu bilgileri, HTML olarak web kullan\u0131c\u0131lar\u0131na sunar. Web kullan\u0131c\u0131lar\u0131n\u0131n arad\u0131\u011f\u0131 kelime veya kelime gruplar\u0131 ile ilgili web <a href=\"https:\/\/www.hostixo.com\/hosting\/hazir-site\/\" data-internallinksmanager029f6b8e52c=\"11\" title=\"haz\u0131r site\">site<\/a>leri, arama motorlar\u0131n\u0131n belirledi\u011fi uygunluk derecesine g\u00f6re t\u0131klama say\u0131s\u0131 en y\u00fcksek olandan en aza do\u011fru olacak \u015fekilde\u00a0 listelenir. Google en pop\u00fcler arama motorlar\u0131ndan bir tanesidir.<\/p>\n<h2 id=\"serp\"><span class=\"ez-toc-section\" id=\"SERP\"><\/span>SERP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SERP (Search Engine Results Pages), arama motoru sonu\u00e7lar\u0131 sayfas\u0131 anlam\u0131na gelmektedir. Google\u2019da ya da di\u011fer arama motorlar\u0131nda bir anahtar kelime arad\u0131\u011f\u0131n\u0131z zaman g\u00f6r\u00fcnt\u00fclenen sayfad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Ici_SEO_On-Page_SEO\"><\/span>Site \u0130\u00e7i SEO (On-Page SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Site \u0130\u00e7i Seo, sitenin i\u00e7 k\u0131sm\u0131nda yap\u0131lan d\u00fczenlemelere verilen isimdir. Yaz\u0131l\u0131mlar, sitede payla\u015f\u0131lan i\u00e7erikler, mobil uyumluluk, link yap\u0131lar\u0131 ve daha fazlas\u0131 gibi kriterler ile ilgilenir.Yazd\u0131\u011f\u0131n\u0131z HTML, CSS, JS kodlar\u0131n\u0131n, payla\u015ft\u0131\u011f\u0131n\u0131z yaz\u0131lar\u0131n d\u00fczenini, g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc, sayfan\u0131z\u0131n ne kadar kolay anla\u015f\u0131labildi\u011fi gibi b\u00fct\u00fcn \u00f6nemli detaylar\u0131 i\u00e7erir. <a href=\"https:\/\/www.hostixo.com\/domain\/alan-adi-kaydi\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"domain sorgula\">Domain<\/a> adresleri, link uzant\u0131lar\u0131, sayfa h\u0131z\u0131 gibi pek \u00e7ok a\u015famas\u0131 bulunmaktad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Disi_SEO_Off-Page_SEO\"><\/span>Site D\u0131\u015f\u0131 SEO (Off-Page SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Site i\u00e7i SEO i\u015fleminin tamamlanmas\u0131n\u0131n ard\u0131ndan olu\u015fturulmas\u0131 gereken bir ad\u0131md\u0131r. Arama motorlar\u0131nda ki ekrana gelen ba\u015fl\u0131klar\u0131, a\u00e7\u0131klamalar\u0131, backlinkleri ve daha bir \u00e7ok \u00f6zelli\u011fi i\u00e7erir. Site d\u0131\u015f\u0131 SEO, sitenizin s\u0131ralama durumu i\u00e7in kullan\u0131c\u0131 odakl\u0131 yapman\u0131z gereken d\u00fczenlemeler olarak tan\u0131mlanmaktad\u0131r. En \u00f6nemli \u00f6zellik backlinkdir. Backlink almak i\u00e7in sa\u011flaman\u0131z gereken \u00e7ok say\u0131da durum bulunmaktad\u0131r. Sa\u011flam bir i\u00e7eri\u011finizin olmas\u0131 ve sosyal medya \u00fczerinde kendinizi tan\u0131tman\u0131z en \u00f6nemlileridir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Backlink\"><\/span>Backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yukar\u0131da da s\u00f6yledi\u011fimiz gibi site d\u0131\u015f\u0131 SEO i\u00e7in en \u00f6nemli \u00f6zelliktir. Backlink&#8217;in T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 geri ba\u011flant\u0131d\u0131r. Ba\u015fka bir sitenin sizin sitenizin linkini geri ba\u011flant\u0131 vermesi olarak tan\u0131mlanmaktad\u0131r. Bu i\u015flemin do\u011fal olan ve do\u011fal olmayan yollar\u0131 bulunmaktad\u0131r. Siz backlinklerinizi ne kadar kaliteli al\u0131rsan\u0131z arama motoru botlar\u0131 da sizi o kadar kaliteli bir konuma getirir. Backlink say\u0131s\u0131n\u0131z sitenizin kalitesini g\u00f6sterir. Ayr\u0131ca ald\u0131\u011f\u0131n\u0131z backlinklerin kal\u0131c\u0131 olmas\u0131na da dikkat etmeniz gereken bir di\u011fer \u00f6nemli konudur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Broken_Link\"><\/span>Broken Link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 k\u0131r\u0131k link olan broken link bir di\u011fer SEO terimidir. Hatal\u0131 bir \u015fekilde olu\u015fturulmu\u015f olan linklere denir. Broken link, SEO a\u00e7\u0131s\u0131ndan olumsuz bir durumdur. SEO bu linkleri spam olarak d\u00fc\u015f\u00fcnmektedir. Sitede kullan\u0131lan linklerin d\u00fczeni de\u011fi\u015ftirilerek yeniden kullan\u0131ld\u0131\u011f\u0131nda k\u0131r\u0131k link meydana gelir. K\u0131r\u0131k linklerin SEO ara\u00e7lar\u0131 ile fark edilerek temizlenmesi gerekir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PageRank_PR\"><\/span>PageRank (PR)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PageRank, arama motorunun web sitenize verdi\u011fi puand\u0131r. Ancak Google zamanla PageRank puanlama etkisini minimum seviyeye indirmi\u015ftir. 0 ile 10 aras\u0131nda puanlama sistemi bulunmaktad\u0131r. Puanlama genellikle sayfan\u0131zda bulunan backlink say\u0131s\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. Ancak PageRank puan\u0131n\u0131z ne kadar y\u00fcksekse o kadar iyi s\u0131ralaman\u0131z\u0131n olaca\u011f\u0131 anlam\u0131na gelmemektedir. \u00c7\u00fcnk\u00fc s\u0131ralaman\u0131z\u0131 etkileyen daha bir\u00e7ok etken vard\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nofollow_Link\"><\/span>Nofollow Link<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nofollow link; Sayfan\u0131zda bulunan puan\u0131n link verdi\u011finiz farkl\u0131 bir sayfaya g\u00f6nderilmesinin \u00f6n\u00fcne ge\u00e7er. PageRank i\u00e7erisinde kullan\u0131lan bir SEO terimidir. Link verme s\u00fcreci s\u00fcrekli olarak de\u011fi\u015fti\u011fi i\u00e7in Nofollow linkin de\u011feri de s\u00fcrekli olarak de\u011fi\u015fmektedir. Nofollow linkler de PageRank de\u011feri hi\u00e7bir \u015fekilde kullan\u0131lmaz. As\u0131l ortaya \u00e7\u0131k\u0131\u015f nedeni ise, Google\u2019\u0131n yorumlara eklenen linklerin ve spam linklerinin artmas\u0131 sebebiyle olu\u015fan s\u0131k\u0131nt\u0131lar\u0131 engellemektir. Nofollow ba\u011flant\u0131s\u0131n\u0131\u00a0 HTML yap\u0131s\u0131na rel = \u201cnofollow\u201d yaz\u0131s\u0131 ekleyerek olu\u015fturabilirsiniz.<\/p>\n<footer class=\"entry-footer\"><\/footer>\n<div class=\"flex_column av_one_full flex_column_div av-zero-column-padding first avia-builder-el-32 el_after_av_one_full el_before_av_one_full column-top-margin\">\n<article class=\"iconbox iconbox_left_content avia-builder-el-33 avia-builder-el-no-sibling \">\n<h2 class=\"iconbox_icon heading-color\" aria-hidden=\"true\" data-av_icon=\"\ue823\" data-av_iconfont=\"entypo-fontello\"><span class=\"ez-toc-section\" id=\"Dofollow_Link\"><\/span><span style=\"font-size: 22px; font-weight: bold;\">Dofollow Link<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"iconbox_content\">\n<div class=\"iconbox_content_container \">\n<p>PageRank i\u00e7erisinde kullan\u0131lan bir di\u011fer SEO terimidir. Nofollow linkin tam tersine, PageRank puan\u0131n\u0131n kullan\u0131lmas\u0131na izin vermektedir. Farkl\u0131 sitelerin de sizin web sitenizin PageRank puan\u0131ndan yararlanmalar\u0131na izin vermektedir. Sitenizde verdi\u011finiz linklere hi\u00e7bir \u00f6zellik vermedi\u011finizde Dofollow link olu\u015fturmu\u015f olursunuz. Default olarak tan\u0131mlanan t\u00fcm linkler Dofollow linklerdir. Sitenize eri\u015fim a\u00e7\u0131k ve arama motorlar\u0131 taraf\u0131ndan izlenebilir durumdad\u0131r.<\/p>\n<h2 id=\"deep-linking\"><span class=\"ez-toc-section\" id=\"Deep_Linking\"><\/span>Deep Linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitesinin ana sayfas\u0131 yerine o web sitesindeki belirli bir sayfaya i\u015faret eden ba\u011flant\u0131lara denir. URL, belirli bir sayfaya i\u015faret etmek i\u00e7in gereken b\u00fct\u00fcn bilgileri i\u00e7erir. \u00d6rne\u011fin, <strong>&#8221;blog.<a href=\"https:\/\/www.hostixo.com\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"hostixo\">hostixo<\/a>.com&#8221;<\/strong> standart bir linktir, ancak <strong>&#8221;blog.hostixo.com\/seo-terimleri\/&#8221; <\/strong>derin linktir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Site_Haritasi_Sitemap\"><\/span>Site Haritas\u0131 (Sitemap)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sitemap yani site haritas\u0131, robots.txt gibi arama motorlar\u0131n\u0131n siteyi ilk ziyaret etti\u011fi zaman bakt\u0131\u011f\u0131 di\u011fer dosyalardan biridir. Site haritas\u0131nda, site i\u00e7erisinde yer alan t\u00fcm sayfalar\u0131n linkleri bulunmaktad\u0131r. Bu sayede arama motoru yaz\u0131l\u0131mlar\u0131 siteyi daha h\u0131zl\u0131 gezme imkan\u0131 bulurlar.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"baslik-etiketi\"><span class=\"ez-toc-section\" id=\"Baslik_Etiketi\"><\/span>Ba\u015fl\u0131k Etiketi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arama motorlar\u0131 en alakal\u0131 sonu\u00e7lar\u0131 listelemeyi hedeflemektedir. Bu nedenle bir sayfan\u0131n ne ile ilgili oldu\u011funu anlamak i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken en \u00f6nemli kriterlerden biri ba\u015fl\u0131k etiketidir. <a href=\"https:\/\/www.hostixo.com\/blog\/wordpress-nedir\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"wordpress\">WordPress<\/a> kullan\u0131yorsan\u0131z e\u011fer yeni g\u00f6nderilerin g\u00f6nderi ba\u015fl\u0131\u011f\u0131 ile ayn\u0131 ba\u015fl\u0131k etiketini ald\u0131\u011f\u0131n\u0131 fark etmi\u015f olmal\u0131s\u0131n\u0131z. Bu yaz\u0131m\u0131zda ba\u015fl\u0131k etiketinin &#8221;SEO Terimleri&#8221; oldu\u011fu gibi.<\/p>\n<h2 id=\"meta-aciklamasi\"><span class=\"ez-toc-section\" id=\"Meta_Aciklamasi\"><\/span>Meta A\u00e7\u0131klamas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Herhangi bir anahtar kelime Google\u2019da arad\u0131\u011f\u0131 zaman Google, her web sitesi i\u00e7in bir ba\u015fl\u0131k ile k\u0131sa bir a\u00e7\u0131klama g\u00f6r\u00fcnt\u00fcler. Meta A\u00e7\u0131klamas\u0131 (Meta Description) ad\u0131 verilen bu a\u00e7\u0131klamalar bir sayfa veya g\u00f6nderinin arama motorlar\u0131n\u0131n sonu\u00e7 sayfalar\u0131nda yer alan k\u0131sa \u00f6zetidir.<\/p>\n<h2 id=\"img-alt-etiketi\"><span class=\"ez-toc-section\" id=\"IMG_Alt_Etiketi\"><\/span>IMG Alt Etiketi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IMG etiketi, arama motorunda aramas\u0131 yap\u0131lan herhangi bir g\u00f6rsellerin sonu\u00e7 sayfalar\u0131nda listelenmesini sa\u011flamaktad\u0131r.<\/p>\n<h2 id=\"baglanti-metni\"><span class=\"ez-toc-section\" id=\"Baglanti_Metni\"><\/span>Ba\u011flant\u0131 Metni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anchor text olarak bilinen ba\u011flant\u0131 metni, bir web adresine eklenen s\u00f6zc\u00fck veya s\u00f6z \u00f6be\u011fine verilen add\u0131r. Ba\u011flant\u0131 metinleri ba\u011flant\u0131 verilen sayfa ile alakal\u0131 oldu\u011fu zaman SEO i\u00e7in de\u011ferli hale gelmektedir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"301_Yonlendirmesi\"><\/span>301 Y\u00f6nlendirmesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>301 y\u00f6nlendirme, arama motorlar\u0131na bir sayfan\u0131n kal\u0131c\u0131 olarak farkl\u0131 bir sayfaya ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 ve yeni sayfay\u0131 dizine eklenmesini bildirmek i\u00e7in kullan\u0131lan komuttur. Siteniz i\u00e7irisinde bulunan link de\u011fi\u015fiklikleri arama motoru botlar\u0131n\u0131n pekte ho\u015fland\u0131\u011f\u0131 bir durum de\u011fildir. E\u011fer siz Link de\u011fi\u015fiklikleri yaparsan\u0131z ziyaret\u00e7iler sayfan\u0131z\u0131 bulamazlar. Bu nedenle eski sitenizde yer alan sayfalar\u0131n linklerini 301 y\u00f6nlendirmesi ile yeni sitenize y\u00f6nlendirmeniz gerekmektedir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Domain\"><\/span>Domain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 alan ad\u0131d\u0131r. Her sitenin domain ad\u0131 (<a href=\"https:\/\/www.hostixo.com\/domain\/alan-adi-kaydi\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"domain sorgula\">alan ad\u0131<\/a>) ve domain uzant\u0131s\u0131 bulunmaktad\u0131r. Domain ad\u0131n\u0131 kimlik numaram\u0131z gibi d\u00fc\u015f\u00fcnebiliriz. Al\u0131nan domainlerin ya uzant\u0131s\u0131 ya da ismi farkl\u0131 olmak zorundad\u0131r. B\u00fct\u00fcn alan adlar\u0131n\u0131n belirli bir s\u00fcresi bulunmaktad\u0131r. 1 y\u0131l i\u00e7erisinde kullan\u0131l\u0131r ard\u0131ndan bedeli \u00f6denerek kullan\u0131lmaya devam edilir. Sitenizin alan ad\u0131 ne kadar s\u00fcre kullan\u0131l\u0131yor oldu\u011fu SEO i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hosting\"><\/span>Hosting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 bar\u0131nd\u0131rma anlam\u0131na gelen <a href=\"https:\/\/www.hostixo.com\/hosting\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"hosting paketleri\">hosting<\/a> ise web sitenizin i\u00e7eri\u011fi dahil b\u00fct\u00fcn verilerinin sakland\u0131\u011f\u0131 yerdir. Hosting paketi alarak web sitenizin i\u00e7in bir <a href=\"https:\/\/www.hostixo.com\/sunucu\/sanal-sunucu\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"vps sat\u0131n al\">sunucu<\/a> i\u00e7erisine alan kiralam\u0131\u015f olursunuz.<\/p>\n<h2 id=\"domain-otoritesi\"><span class=\"ez-toc-section\" id=\"Domain_Otoritesi\"><\/span>Domain Otoritesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domain otoritesi, b\u00fct\u00fcn web sitelerinin arama motoru sonu\u00e7lar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda ne kadar ba\u015far\u0131l\u0131 oldu\u011funu \u00f6l\u00e7en s\u0131ralama fakt\u00f6r\u00fcd\u00fcr.\u00a0 Otoritesi y\u00fcksek web siteleri, i\u00e7eri\u011fin daha h\u0131zl\u0131 ve kolayca s\u0131ralanmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n<h2 id=\"anahtar-kelime\"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime\"><\/span>Anahtar Kelime<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anahtar kelimeler (keywords), arama motorlar\u0131nda s\u0131ralaman\u0131z\u0131n \u00fcstte olmas\u0131 i\u00e7in, y\u00fcksek SEO de\u011ferine sahip kelime ya da kelime \u00f6bekleridir. Ni\u015finiz ile ilgili bir anahtar kelime belirlemek Google da \u00fcst s\u0131ralarda yer alman\u0131za ve web sitenize daha \u00e7ok trafik \u00e7ekebilmenizi sa\u011flar.<\/p>\n<h2 id=\"anahtar-kelime-yogunlugu\"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Yogunlugu\"><\/span>Anahtar Kelime Yo\u011funlu\u011fu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anahtar kelime yo\u011funlu\u011fu (keyword density), anahtar kelime olarak belirledi\u011finiz\u00a0 kelime veya kelime \u00f6be\u011finin\u00a0 metinde ne s\u0131kl\u0131kla kullan\u0131ld\u0131\u011f\u0131n\u0131\u00a0 y\u00fczde \u015feklinde g\u00f6steren bir metriktir.<\/p>\n<h2 id=\"sandbox\"><span class=\"ez-toc-section\" id=\"Sandbox\"><\/span>Sandbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019\u0131n korumal\u0131 alan olarak adland\u0131r\u0131lan ve yeni sayfalar\u0131n arama sonu\u00e7lar\u0131nda hemen listelenmesini \u00f6nledi\u011fi d\u00fc\u015f\u00fcn\u00fclen uygulamas\u0131d\u0131r. Sandbox ad\u0131 verilen bu korumal\u0131 alana yerle\u015ftirilen web sitelerinin normal aramalarda g\u00f6r\u00fcnmesinin s\u00fcresi uzun s\u00fcrebilir.<\/p>\n<h2 id=\"baglanti-olusturma\"><span class=\"ez-toc-section\" id=\"Baglanti_Olusturma\"><\/span>Ba\u011flant\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u011flant\u0131 Olu\u015fturma (Link Building), en \u00f6nemli SEO terimlerinden bir tanesidir. K\u0131saca sayfan\u0131za geri ba\u011flant\u0131lar alma s\u00fcreci denebilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SPAM_Yigin_Mesaj\"><\/span><strong>SPAM (Y\u0131\u011f\u0131n Mesaj):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elektronik ortamda farkl\u0131 ileti\u015fim kanallar\u0131 yoluyla \u00e7ok say\u0131da al\u0131c\u0131ya ayn\u0131 anda g\u00f6nderilen uygunsuz ya da gereksiz iletilerdir.<\/p>\n<h2 id=\"amp\"><span class=\"ez-toc-section\" id=\"AMP\"><\/span>AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AMP, h\u0131zland\u0131r\u0131lm\u0131\u015f mobil sayfalar olarak adland\u0131r\u0131lmaktad\u0131r. Sitenizde bulunan sayfalar\u0131n mobil cihazlarda son derece h\u0131zl\u0131 y\u00fcklenmesini sa\u011flayan bir uygulamad\u0131r.<\/p>\n<h2 id=\"tiklama-orani\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate\"><\/span>Click-Through Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 T\u0131klama Oran\u0131 olan Click-Through Rate, siteniz Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fc zaman linkini t\u0131klayan ki\u015filerin oran\u0131d\u0131r. Y\u00fcksek t\u0131klama oranlar\u0131, daha fazla t\u0131klama ve ziyaret anlam\u0131na gelmektedir.<\/p>\n<p class=\"has-text-align-center has-text-color has-background\">\u015eu \u015fekilde \u00f6zetleyebiliriz, web siteniz Google\u2019da ilk s\u0131raya ne kadar yak\u0131nsa, t\u0131klama oran\u0131 da o kadar y\u00fcksek olacakt\u0131r.<\/p>\n<h2 id=\"landing-page\"><span class=\"ez-toc-section\" id=\"Landing_Page\"><\/span>Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131 anlam\u0131na gelen Landing Page, reklamlarda, sosyal medyada ya da e-postada yer alan bir ba\u011flant\u0131ya t\u0131klayarak\u00a0 ziyaret\u00e7ilerin harekete ge\u00e7mesini sa\u011flamak i\u00e7in haz\u0131rlanm\u0131\u015f web sayfalar\u0131d\u0131r.<\/p>\n<p>Ana sayfadaki dikkat da\u011f\u0131t\u0131c\u0131 unsura yer vermeden kullan\u0131c\u0131lara tam olarak arad\u0131klar\u0131 \u015feyi h\u0131zl\u0131 ve zahmetsiz bir \u015fekilde vermeyi ama\u00e7lamaktad\u0131r.<\/p>\n<\/article>\n<\/div>\n<p>SEO Terimleri Nelerdir ? ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z ile ilgili akl\u0131n\u0131za tak\u0131lan sorular\u0131n\u0131z\u0131n yan\u0131t\u0131n\u0131 alabilmeniz i\u00e7in veya \u00f6neride bulunabilmeniz i\u00e7in a\u015fa\u011f\u0131da yer alan yorumlar k\u0131sm\u0131n\u0131 kullanarak bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n<p>Dilerseniz daha \u00f6nce blo\u011fumuzda payla\u015ft\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/www.hostixo.com\/blog\/web-sitenizde-kritik-bir-hata-olustu-hatasi\/\">&#8221;Web Sitenizde Kritik Bir Hata Olu\u015ftu&#8221; Hatas\u0131n\u0131n \u00c7\u00f6z\u00fcm\u00fc<\/a>\u00a0ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Terimleri, SEO (Arama Motoru Optimizasyonu) \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131z zaman \u00f6\u011frenmeniz gereken ilk terimlerdir. SEO ile ilgili olan terimlerin bir\u00e7o\u011fu \u0130ngilizce oldu\u011fu i\u00e7in terimlerin anla\u015f\u0131lmas\u0131nda zorluk olu\u015fturmaktad\u0131r. SEO ile ilgili temel terimler hakk\u0131nda bilgi sahibi olmak do\u011fru stratejilerin uygulanmas\u0131 i\u00e7in olduk\u00e7a \u00f6nemlidir. Arama Motoru Optimizasyonu yani\u00a0 SEO, web sitelerinin arama motorlar\u0131nda \u00e7ok daha iyi performans &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[165],"tags":[],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/3416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":0,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media\/3429"}],"wp:attachment":[{"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostixo.com\/blog\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}